Waco Trademark Lawyers

A trademark is a word, design, or a combination of the two that uniquely identifies goods or services. That makes a trademark a valuable asset called “intellectual property.”


Our lawyers were the first to have a bench trial before Judge Albright. In that federal intellectual property case, we secured a multi-million-dollar judgment for our client and a take-nothing verdict on the counterclaims against them. Our clients were delighted.


Protecting a trademark is not just obtaining the registration. Owners need to diligently monitor for potential infringement and address trademark disputes quickly to avoid customer confusion and negative impact on the mark.


Dunnam & Dunnam’s lawyers are highly experienced in Waco trademark litigation. Our team handles dozens of lawsuits a year involving these claims. To win a trademark case, the owner must prove: (1) that it has a valid, protectable trademark; (2) that plaintiff owns the trademark; and (3) that the defendant used the trademark or a mark similar to the plaintiff’s trademark, without consent of the plaintiff, in a manner that is likely to confuse ordinary consumers as to the source, sponsorship, affiliation, or approval of the goods. If you believe that someone is infringing your trademark, a Waco trademark attorney from Dunnam & Dunnam can determine if there is a likelihood of confusion between the two marks.


Our Waco trademark litigation lawyers include seasoned trial lawyers with the technical knowledge to handle complex litigation and the business knowledge required to understand what these cases mean to the client. We staff our projects effectively and efficiently.

Our trademark lawyers have broad experience helping companies protect valuable goodwill built up in their brands, and handling a wide variety of trademark disputes, including those related to:


  • Trademark infringement/unfair competition
  • False advertising
  • Online infringement
  • Cybersquatting and domain name issues
  • Merchandising and licensing disputes
  • Trade dress infringement
  • Dilution
  • Counterfeiting

Our Waco trademark attorneys litigate and mediate trademark infringement, unfair competition, false advertising, cybersquatting, and breach of contract claims involving trademarks and trade dress issues.


Client’s opinion on our intellectual property practice

Our lawyers are seasoned litigators in Waco federal court. But do not just take our word for it, listen to what one of our corporate clients says about the experience with Dunnam & Dunnam.

“We do business all over the world and in all 50 states and the need to hire litigation counsel that can win and is well-connected with the local bench and bar is paramount.  Over my career, I have hired hundreds of lawyers across the globe and still do to this day.  Jim Dunnam is one of the very finest trial lawyers I have ever hired.  Jim is world-class in every sense and has handled our litigation counsel needs for everything from complex intellectual property cases, breach of contract claims, employment matters, and beyond.  His ability to advocate for his client in the complex world of Waco federal court to the everyday battle in the McLennan County state courts is second to none.  If you are looking for a litigation counsel here in the Western District of Texas, search no further, Jim is your man!”

-Grayson Brown, Executive Vice President, General Counsel & Secretary of Neighborly (the world’s largest home services franchisor with over 3,700 franchisees and $2B+ in system sales).

If you are looking for local trademark litigation counsel in Waco, contact us. Dunnam & Dunnam has tried hundreds of cases in Waco courts for almost 100 years. Our reputation is why clients choose us for some of the most high-profile Waco federal litigation—including matters involving the Branch Davidians and the Baylor University scandal. When someone has a big case in Waco, they rely on Dunnam & Dunnam.


Dunnam & Dunnam has produced a Waco federal district court judge, a Texas Supreme Court Justice, a state district court judge, and three members of the Texas Legislature. We are in front of the Waco federal or state judges weekly. It is a law firm that the judges trust. And the Waco juries know us. Wacoan Magazine routinely selects us as the best law firm in Waco. Hire us when the stakes are high.

Vance Dunnam, Jr.

Vance Dunnam, Jr.

Vance Dunnam, Jr. graduated from Baylor University in 1974 with a Bachelor of Business Administration degree and a major in accounting and from Baylor Law School in 1977 with a Juris Doctor degree.

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Vance Dunnam

Vance Dunnam

Vance Dunnam has 60 years of experience as a lawyer in Waco, Texas, handling all types of cases in both the office and the courtroom.

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Call a Waco trademark infringement attorney at 254-753-6437.